Sans Normal Asgur 1 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, neutral, friendly, tech, clarity, versatility, modernity, systematic design, neutral voice, rounded, geometric, open, crisp, balanced.
This typeface is a clean, geometric sans with largely circular bowls and smooth, even curves paired with straight, vertical stems. Terminals are mostly squared-off, giving the letterforms a crisp, engineered finish despite the overall round construction. Proportions feel balanced with open counters and clear apertures, and the shapes stay consistent from capitals through lowercase, producing a steady, even rhythm in text. Numerals match the same geometric logic, with round forms and straightforward construction that reads clearly alongside letters.
It works well for UI and product text, where clarity and consistent rhythm are important, and it also suits branding systems that want a contemporary, geometric voice. The clean construction makes it a good option for editorial subheads, presentation typography, and straightforward signage where quick recognition matters.
The overall tone is modern and neutral, leaning friendly thanks to the rounded forms and open counters. Its crisp terminals and geometric structure add a subtle technical, contemporary feel that suits both interface and brand-forward settings without becoming overly stylized.
The design appears intended to deliver a versatile, contemporary sans built from simple geometric principles, aiming for clarity and consistency across letters and numerals. Its restrained detailing and balanced proportions suggest a general-purpose workhorse meant to feel modern without calling attention to itself.
The design shows a strong reliance on simple circles and straight strokes, resulting in a tidy, predictable texture in paragraphs. The lowercase has a particularly approachable look, while the capitals remain clean and authoritative, making the font adaptable across display and text sizes.