Sans Normal Lulub 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, assertive, dynamic, modern, punchy, impact, motion, display, branding, oblique, geometric, rounded, blocky, compact.
This typeface presents as a heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are uniform and dense, with minimal modulation, producing an even, high-impact color across words. Counters are generally open and circular/elliptical (notably in O, Q, e, and o), while terminals are clean and blunt, emphasizing a streamlined, engineered feel. The overall rhythm is forward-leaning and energetic, with sturdy shapes and clear, simple construction across letters and numerals.
Best suited for short, high-impact applications such as headlines, posters, retail signage, sports branding, and bold campaign graphics. It can also work for large-size subheads and display text where a dynamic, forward-leaning presence is desirable.
The forward slant and weight give it a fast, competitive tone that reads as sporty and confident. Its bold, simplified forms feel contemporary and promotional, suited to attention-grabbing messaging rather than subtle editorial nuance.
The design appears intended to deliver a compact, energetic display voice: strong legibility at large sizes, a modern geometric skeleton, and an oblique stance that signals motion and urgency. It prioritizes visual punch and cohesion across alphanumerics for branding and promotional settings.
Uppercase forms are broad and stable, with a geometric roundness in C/G/O/Q that keeps the set cohesive. Numerals follow the same sturdy, oblique logic; the 0 is an oval, and figures are built with thick, confident strokes that hold up at large sizes. The lowercase maintains a straightforward, single-story feel for round letters, keeping texture consistent in continuous text.