Sans Normal Labos 15 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Corbert Wide' and 'NeoGram' by The Northern Block, 'TT Norms Pro' by TypeType, and 'Exalted Extended' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, dynamic, modern, playful, impact, motion, modernity, friendly strength, display focus, oblique, rounded, soft corners, compact counters, sturdy.
A heavy, oblique sans with broad proportions and rounded, softened terminals. Strokes are consistently thick with minimal modulation, producing compact internal counters and strong, blocky silhouettes. Curves are built from generous arcs and elliptical bowls, while joins stay clean and simplified, giving the overall texture a solid, continuous rhythm. The numeral set follows the same chunky, rounded construction and reads clearly at display sizes.
Best suited to headlines, posters, and prominent brand moments where impact and motion are desired. It works well for sports and fitness identities, product packaging, and punchy promotional messaging, particularly when set large or with generous tracking. For longer text, it will read most comfortably at larger sizes with careful spacing.
The tone is energetic and forward-leaning, with a sporty confidence that feels contemporary and attention-grabbing. Rounded forms keep the weight from feeling harsh, adding a friendly, approachable edge to an otherwise forceful voice. The slant contributes motion and urgency, making the font feel active and promotional.
The design appears intended to deliver maximum presence with a streamlined, rounded sans structure and an inherent sense of movement from the oblique stance. Its simplified geometry and dense strokes suggest a focus on bold display communication and energetic, contemporary branding.
The strong weight and wide stance create a dense, high-impact typographic color, especially in all-caps settings. Tight apertures and smaller counters emphasize solidity over delicacy, so spacing and line breaks will noticeably shape readability in longer passages.