Sans Normal Lubih 20 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, modern, energetic, punchy, impact, speed, promotion, modernity, clarity, rounded, compact, forward-leaning, blocky, high-impact.
A heavy, forward-slanted sans with broad, rounded construction and smooth, continuous curves. Letterforms are compact and sturdy, with large counters and softened terminals that keep dense strokes from feeling brittle. The uppercase reads wide and stable, while the lowercase shows a tall x-height and simplified, geometric shapes that maintain clarity at display sizes. Numerals share the same robust, rounded geometry, giving the set a uniform, high-impact rhythm.
Best suited to display typography where impact and immediacy matter—headlines, posters, hero copy, and bold brand statements. It also works well for sports and fitness visuals, product packaging, and promotional graphics that benefit from a fast, assertive feel. For extended reading at small sizes, the dense weight and slant may be visually tiring, so it’s most effective in short bursts.
The overall tone is confident and kinetic, with a built-in sense of speed from the slant and the dense, muscular weight. It feels contemporary and sporty, leaning toward attention-grabbing messaging rather than quiet neutrality. The rounded edges add approachability, balancing the otherwise forceful, promotional voice.
The design appears intended to deliver a strong, modern sans voice with a sense of momentum. Its geometry prioritizes bold silhouettes, rounded clarity, and consistent, energetic rhythm for contemporary advertising and identity work.
In longer lines, the strong slant and heavy color create a continuous, sweeping texture that emphasizes motion and urgency. The forms stay clean and uncluttered, favoring simple geometry and bold silhouettes that hold up well when set large.