Sans Normal Purab 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'FF Sero' by FontFont, 'EquipCondensed' by Hoftype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Avenir Next Paneuropean' by Linotype, and 'Sebino Soft' by Nine Font (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, children’s media, playful, friendly, chunky, soft, retro, approachability, impact, playfulness, brand voice, rounded, bubbly, blunt, compact, high-impact.
A heavy, rounded sans with thick, low-modulation strokes and generously softened corners throughout. Counters tend to be compact and oval, giving letters a dense, “puffy” silhouette, while terminals are blunt rather than tapered. Curves dominate the construction (notably in C, O, S, and numerals), and joins stay smooth, producing an even, cushioned texture in words. Uppercase forms are broad and sturdy; lowercase keeps simple, single-storey shapes where applicable, with short ascenders/descenders and a tight, weighty footprint.
Best suited to display settings where immediacy and friendliness matter: headlines, posters, packaging, playful branding, and logo wordmarks. It can also work for short UI labels or social graphics when a soft, bold voice is desired, but it is most effective at medium-to-large sizes where its rounded shapes and compact counters stay clear.
The overall tone is warm and approachable, with a bold, toy-like friendliness that reads as fun rather than formal. Its rounded geometry and compact counters suggest a casual, kid-friendly or snackable branding energy, with a mild retro poster feel when set large.
The design appears intended to deliver maximum impact with a gentle, rounded tone—combining strong, bold presence with softened geometry for approachable branding and attention-grabbing display typography.
At text sizes the dense interior spaces and heavy strokes create strong color and high impact, while the rounded punctuation-like details (dots and curves) reinforce the soft, informal character. Numerals match the letterforms with similarly inflated bowls and simple, blocky structure.