Slab Rounded Mava 10 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, book covers, retro, friendly, informal, editorial, soften slab, add warmth, vintage voice, headline impact, rounded, soft, chunky, sturdy, lively.
A heavy, right-slanted serif with chunky, slab-like feet and generously rounded corners. Strokes are broadly consistent with minimal modulation, producing a sturdy, even color on the page. Serifs and terminals often end in soft, bulb-like rounding rather than sharp edges, and joins are smooth and slightly cushioned. Proportions feel moderately wide with ample counters, and the overall rhythm is energetic due to the italic slant combined with compact, weighty shapes; figures follow the same robust, rounded-serif construction for visual consistency.
Best suited to headlines and short blocks of copy where you want strong presence without sharpness—posters, book covers, brand marks, packaging, and editorial pull quotes. It can work for larger-size text settings where a friendly, vintage-leaning serif texture is desired.
The tone is warm and approachable, with a clear vintage/print flavor reminiscent of friendly editorial and packaging typography. The softened slabs keep the weight from feeling harsh, lending a personable, slightly playful voice despite the strong presence.
The design appears intended to merge the authority of a heavy slab serif with softened, rounded detailing and an energetic italic posture, creating a robust display voice that feels inviting and period-tinged rather than austere.
The italic angle is pronounced enough to read as distinctly dynamic, but the sturdy serifs and low contrast maintain legibility at larger text and display sizes. Round joins and softened corners give it a tactile, almost stamped or rubber-type feel in headings.