Sans Superellipse Ubmay 1 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Amsi Pro', 'Amsi Pro AKS', and 'Sans Beam' by Stawix; 'Earthboy' by Supfonts; 'Robusta' by Tilde; and 'Parisine Std' by Typofonderie (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, playful, chunky, friendly, retro, punchy, display impact, friendly tone, retro character, hand-cut flavor, blocky, soft-cornered, compact, quirky, poster-like.
This typeface uses heavy, compact forms built from rounded-rectangle geometry, giving counters and curves a squarish, superellipse feel. Strokes are broadly consistent, with minimal modulation and crisp terminals that read as cut, slightly angled, or subtly irregular. The proportions are tight and tall, with compressed bowls and narrow apertures; spacing looks economical and the overall texture is dense. Numerals and capitals share the same sturdy construction, while lowercase keeps a simple, single-storey approach where applicable, reinforcing a straightforward, display-first rhythm.
It performs best at display sizes where its compact mass and distinctive rounded-rect geometry can carry impact—posters, big headlines, logos, labels, and storefront-style signage. The dense color and tight shapes also suit short bursts of copy on packaging or promotional graphics where a strong, friendly voice is needed.
The overall tone is bold and approachable, combining a soft-cornered silhouette with a slightly unruly, hand-cut energy. It feels retro and playful rather than formal, with a confident, attention-grabbing presence that reads as friendly and a bit mischievous.
The design appears intended to deliver high-impact communication with a playful, retro-leaning voice, using superelliptical letterforms and small irregularities to feel lively and handmade while staying clean and sans-like.
The superelliptical construction is especially apparent in round letters, where curves resolve into flattened sides and squared shoulders. Several joins and terminals show small directional quirks that add character, suggesting intentional roughness for personality rather than strict geometric neutrality.