Sans Superellipse Ubluy 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'FF Good Headline' by FontFont, 'Gotham' by Hoefler & Co., 'Prelo Condensed' by Monotype, 'TT Commons™️ Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, sturdy, playful, retro, punchy, impact, approachability, simplicity, brandability, soft corners, chunky, compact, rounded.
A heavy, monoline sans with softly squared, superelliptical curves and rounded corners throughout. Bowls and counters are compact, giving letters a dense, blocky silhouette with strong color on the line. Terminals are blunt and slightly softened rather than sharply cut, and curves transition smoothly into straights for a cohesive, geometric rhythm. The lowercase shows single-storey forms (notably a and g), a simple t with a short crossbar, and a squarish, sturdy construction across n/m/u, while figures are similarly chunky with broad, stable shapes.
Best suited for headlines and short-form display settings where strong presence and easy recognition matter—posters, bold branding, packaging, and storefront or wayfinding signage. It can also work for large, attention-grabbing UI labels or badges where a friendly, sturdy voice is desired.
The overall tone is warm and approachable, with a confident, almost toy-like robustness. Its softened geometry reads friendly and casual, while the mass and compact counters add a loud, poster-ready energy that can feel slightly retro.
The design appears aimed at delivering maximum visual impact with a soft-edged geometric personality. By combining dense, chunky proportions with rounded-square forms, it prioritizes readability and friendliness in display use while keeping the overall texture consistent and modern-retro in feel.
The typeface maintains consistent stroke thickness and corner rounding, which helps it feel unified in both caps and lowercase. Tight internal space in letters like e, a, s, and 8 increases impact at larger sizes, while the simplified forms keep the texture even in longer lines of text.