Sans Normal Likub 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Normatica' by CarnokyType, 'Grillmaster' by FontMesa, 'Alergia Grotesk' by Machalski, 'Air Superfamily' by Positype, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, sporty, confident, energetic, modern, punchy, impact, motion, display, branding, clarity, slanted, compact, rounded, geometric, solid.
This typeface is a heavy, slanted sans with sturdy, low-contrast strokes and broadly rounded curves. Letterforms lean consistently to the right, with compact interior counters and short, pragmatic terminals that keep shapes tight at display sizes. Uppercase forms are built from simple geometric silhouettes (notably round C/G/O/Q) paired with firm vertical stems, producing a steady, forward rhythm. The lowercase shows single-storey a and g and a clean, utilitarian construction overall; numerals are similarly bold and compact with generous weight and minimal modulation.
Best suited to headlines, posters, and short emphatic copy where its weight and slant can drive impact. It also fits sports-oriented branding, product packaging, and bold logotypes where a compact, energetic sans is desirable. For longer passages, it will perform better at larger sizes with comfortable spacing to preserve clarity.
The overall tone is assertive and kinetic, with a forward-leaning stance that reads as active and competitive. Its dense black presence feels confident and attention-grabbing, leaning toward contemporary branding and high-impact messaging rather than subtle editorial texture.
The design appears intended to deliver maximum visual impact with a clear sense of motion: a simplified, geometric sans pushed into a heavy, slanted style for contemporary display use. It prioritizes strong silhouettes and consistent rhythm over delicacy, aiming for immediate readability and brand presence.
Counters and apertures are relatively tight for the weight, which increases punch and cohesion but can reduce openness in smaller settings. The italic angle is pronounced and uniform, helping maintain a strong directional flow across words and lines.