Sans Normal Linom 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Flaco' by Letter Edit, 'Hamburg Serial' by SoftMaker, 'Kommon Grotesk' by TypeK, and 'TS Hamburg' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, assertive, sporty, modern, punchy, friendly, impact, emphasis, momentum, clarity, modernity, oblique, geometric, rounded, compact, blocky.
A heavy, oblique sans with broad, rounded forms and compact interior counters. Strokes are consistently thick with minimal modulation, and terminals are clean and blunt, producing a sturdy, block-like silhouette. Curves are smoothly drawn and slightly squarish in places, with a forward slant that adds motion. The lowercase is built for clarity at display sizes, with simple, open construction and tightly controlled spacing for a dense, impactful rhythm.
Best suited to headlines, posters, and prominent brand statements where bold, slanted emphasis is desirable. It also fits sporty identities, promotional graphics, and packaging that benefits from compact, high-impact letterforms.
The overall tone is energetic and confident, reading as contemporary and athletic. Its forward lean and mass give it a sense of momentum and urgency, while the rounded geometry keeps it approachable rather than harsh.
The design appears intended to deliver maximum visual presence with a clean, contemporary sans structure, using an oblique stance to communicate speed and emphasis while keeping shapes simple and robust for reliable reproduction.
The numerals and capitals appear designed for headline punch, with wide bowls and strong, simple shapes that hold up under heavy weight. The oblique angle is consistent across the set, and the rounded joins help maintain smooth texture in longer lines of text despite the density.