Sans Normal Apmun 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra and 'Magnum Sans' and 'Magnum Sans Pro' by FontMesa (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, efficient, legibility, versatility, clarity, contemporary tone, systematic design, rounded, open apertures, generous spacing, smooth curves, balanced.
A clean sans with rounded, circular construction and smooth, continuous curves. Strokes maintain an even, low-contrast thickness, while terminals are largely straight or softly finished, giving the letterforms a controlled, contemporary feel. Counters are roomy and apertures are generally open, supporting clarity in text. Uppercase forms are broad and steady, and the lowercase shows a straightforward, utilitarian rhythm with simple joins and minimal ornamentation.
This font suits interface copy, dashboards, and product surfaces where clean shapes and open counters support quick reading. It also works well for contemporary branding systems, wayfinding and signage, and straightforward editorial or presentation typography where a neutral, modern sans is needed.
The overall tone is modern and neutral, with a mild friendliness coming from the round forms and open counters. It feels calm and practical rather than expressive, aiming for clarity and straightforward communication.
The design appears intended as a general-purpose sans that prioritizes legibility and a contemporary, rounded aesthetic. Its restrained detailing and consistent stroke treatment suggest it is meant to be dependable across a range of sizes and contexts without drawing attention away from the content.
The numerals read clearly with simple geometry and consistent stroke behavior, matching the alphabet’s restrained, rounded design language. Diagonals (such as in K, V, W, X, and Z) appear crisp and sturdy, balancing the softer curves elsewhere.