Sans Superellipse Agduy 12 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, packaging, posters, headlines, signage, friendly, modern, approachable, playful, clean, approachability, clarity, brand voice, modernity, compactness, rounded, soft corners, compact, quirky, hand-drawn.
A compact, rounded sans with softly squared curves and superellipse-like bowls that give counters a squarish, even feel. Strokes stay fairly uniform with gentle rounding at terminals, producing a smooth, low-friction texture in text. Proportions are narrow and tidy, with slightly idiosyncratic curves and joins that feel less mechanical than a strict geometric sans. Uppercase forms read sturdy and simple, while lowercase shapes keep open apertures and rounded shoulders; the numerals match the same rounded-rectangle logic for a consistent set.
It works well for interface labels, product packaging, and display copy where a modern, approachable voice is helpful. The compact width and steady stroke make it suitable for short headlines, signage, and brand systems that need clarity while maintaining a friendly, slightly quirky character.
The overall tone is warm and contemporary, with a subtle handmade quirk that keeps it personable rather than corporate. Its rounded geometry and soft terminals make it feel approachable and informal, suitable for friendly messaging and upbeat branding without becoming overly cute.
The design appears intended to blend contemporary sans simplicity with superellipse-based rounding to create a recognizable, soft-edged texture. It aims for clear readability while adding personality through gently unconventional curves and a compact, efficient footprint.
The rhythm is even and legible in continuous text, with clear differentiation between similar forms and a consistent rounding strategy across letters and numerals. The squarish rounds (especially in bowls and counters) create a distinctive “soft-tech” flavor that stands out from more purely circular geometric sans designs.