Sans Normal Ahluz 10 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Lyu Lin' by Stefan Stoychev and 'Aksioma' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, modern, confident, straightforward, approachable, clarity, impact, modernity, simplicity, approachability, rounded, geometric, clean, compact, high-contrast (color).
A heavy, clean sans with rounded geometry and a largely uniform stroke weight. Counters are open and simple, with broadly circular bowls (O, o, e) and smooth joins that keep the texture even in dense settings. Terminals are mostly flat and decisive, while curves stay soft rather than sharp, giving the face a compact, blocky silhouette. Figures are sturdy and legible, with plain, functional forms suited to prominent display sizes.
This font is well suited to headlines, posters, and short blocks of copy where a strong, readable voice is needed. It can support branding and packaging that benefits from a modern, friendly sturdiness, and it should perform well in signage and wayfinding at larger sizes thanks to its open shapes and simple letterforms.
The overall tone is friendly and contemporary, projecting confidence without feeling aggressive. Its roundness and simplified construction create an approachable, utilitarian voice that reads as modern and direct. The weight and steady rhythm give it a strong, dependable presence for attention-getting typography.
The design appears intended to deliver a bold, geometric sans voice with maximum clarity and minimal stylistic distraction. Its simplified forms and rounded construction prioritize quick recognition and a consistent typographic color, making it a practical choice for contemporary display communication.
The lowercase shows single-storey construction for key letters (notably “a” and “g”), reinforcing a geometric, informal character. The uppercase has wide, stable shapes and consistent cap presence, producing a solid, poster-ready line. Spacing appears balanced for display, with a dense, emphatic color when set in paragraphs at large sizes.