Serif Other Puba 3 is a light, very narrow, high contrast, upright, short x-height font.
Keywords: headlines, editorial, book covers, posters, packaging, elegant, quirky, literary, refined, vintage, display emphasis, distinctiveness, editorial voice, vintage flavor, refined drama, hairline serifs, tall ascenders, long descenders, calligraphic, crisp.
A delicate serif with hairline detailing and pronounced thick–thin modulation, drawn on very tall, narrow proportions. Serifs are small and sharp, with a lightly calligraphic feel that shows up in tapered terminals and subtle asymmetries. The lowercase is compact with long extenders (notably in f, g, j, y), giving lines a vertical, reedy rhythm. Counters stay open despite the narrow set, while curves (C, G, S, e) keep a smooth, slightly idiosyncratic tension that reads as intentionally decorative rather than purely text-driven.
This face is best suited to display use such as headlines, editorial titling, book covers, and poster typography where its narrow elegance can create dramatic presence. It can also work for branding and packaging that aims for a refined, slightly offbeat character, especially when set with generous leading and careful spacing.
The overall tone is refined and bookish, but with a distinctive, whimsical edge. Its slender forms and dramatic verticality evoke vintage editorial typography, suggesting sophistication and a touch of eccentricity rather than neutrality. The font feels poised and expressive, suited to settings where personality is welcome.
The design appears intended to deliver a distinctly narrow, high-fashion serif voice with a decorative, almost hand-cut refinement. Its long extenders and crisp hairline serifs emphasize verticality and character, prioritizing memorable word shapes and display impact over plain, utilitarian text color.
In the text sample, the type builds a strong vertical cadence, with extenders creating lively texture and occasional spikes in word shapes. Numerals appear similarly slender and stylized, matching the letterforms’ delicate contrast and narrow stance.