Sans Normal Lirub 21 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Area' by Blaze Type, 'FS Koopman' by Fontsmith, 'Oriet' by Lafontype, 'Pulp Display' by Spilled Ink, 'Mundial Narrow' by TipoType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, friendly, energetic, retro, impact, motion, approachability, branding, rounded, slanted, soft corners, chunky, compact.
A heavy, slanted sans with rounded, cushioned shapes and smooth curves. Strokes stay largely even, with soft terminals and subtly tapered joins that keep the black mass from feeling rigid. Counters are relatively open for the weight, and the letters show a lively rhythm with slightly condensed silhouettes and a forward-leaning stance. Numerals match the same rounded, punchy construction, with simple, sturdy forms designed to hold up at display sizes.
Best suited for attention-grabbing headlines, posters, and large-format signage where its weight and forward slant can communicate speed and impact. It also works well for sporty branding, packaging, and promotional graphics that benefit from a bold, friendly voice. For longer passages, it’s likely most effective in short subheads or callouts rather than dense text blocks.
The overall tone is upbeat and approachable, combining a confident, high-impact presence with softened edges. Its italic momentum adds urgency and motion, giving it a sporty, promotional feel rather than a formal one. The rounded construction keeps the voice friendly and contemporary with a light retro echo.
This font appears designed to deliver high-impact display typography with a sense of motion and approachability. The combination of heavy strokes, rounded forms, and an italic stance suggests an intention to feel energetic and promotional while staying legible and cohesive in branding contexts.
The slant is consistent across upper- and lowercase, and the design favors broad curves over sharp corners, helping maintain a smooth texture in words. Spacing appears geared toward headlines, with strong word shapes and clear emphasis when set in all caps or short bursts of text.