Sans Normal Lanab 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Geometria' by Brownfox, 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, and 'Creata' by Ivan Petrov (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, modern, punchy, upbeat, impact, motion, display, bold branding, attention, rounded, oblique, soft corners, compact apertures, heavy terminals.
This typeface is a hefty oblique sans with broad, rounded construction and strongly weighted strokes throughout. Forms lean consistently to the right with smooth curves and softened joins, giving counters a more oval feel than perfectly circular. The lowercase is compact and sturdy, with short ascenders/descenders and tight apertures that emphasize mass and solidity. Numerals follow the same robust, rounded logic, maintaining a unified color and steady rhythm in text.
Best suited to display settings where impact matters—headlines, posters, campaign graphics, and bold brand wordmarks. The heavy, rounded oblique style also fits sports and lifestyle branding, product packaging, and social graphics where a dynamic, confident tone is desirable. For extended reading, it works more as emphasis or short blocks rather than dense body copy.
The overall tone is energetic and assertive, with a forward-leaning stance that reads as active and contemporary. Its thick, rounded shapes feel friendly rather than severe, projecting confidence and approachability at the same time. The dense typographic color creates a loud, attention-grabbing voice suited to bold messaging.
The design appears intended to deliver maximum visual punch with a streamlined, rounded sans structure and a built-in sense of motion from the oblique slant. Its proportions and heavy strokes prioritize strong silhouettes and quick recognition in large sizes, supporting energetic, contemporary communication.
In longer lines the weight produces a strong, continuous texture, and the oblique angle adds motion without introducing sharp, calligraphic contrast. Round characters (like O and 0) are notably full and stable, while diagonals (such as in A, V, W, and X) keep a consistent heft that avoids spindly joins. The dot on i/j is prominent and circular, reinforcing the soft, geometric theme.