Sans Normal Atbim 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Orgon Plan' by Hoftype, 'PF Adamant Sans Pro' by Parachute, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, body text, signage, editorial, branding, neutral, modern, friendly, clean, straightforward, readability, versatility, neutrality, modern utility, geometric, rounded, open counters, even rhythm, high legibility.
This typeface presents a clean, geometric sans structure with smooth circular bowls and consistently even stroke weight. Curves are well-rounded and open, while straight strokes stay crisp, producing a steady, uncluttered rhythm across words and lines. Proportions feel balanced and contemporary, with clear apertures in letters like C, S, and e, and a simple, functional treatment of terminals and joins. Numerals follow the same plainspoken geometry, with forms that read clearly alongside the lowercase.
It suits interface copy, product text, and general-purpose layouts where clear, even reading color is important. The straightforward letterforms also work well for signage and wayfinding, and for contemporary brand systems that need a neutral, reliable sans for headlines and supporting copy.
Overall, the font conveys a neutral, modern tone with a mild friendliness driven by its rounded geometry and open shapes. It feels practical and unpretentious, aiming for clarity rather than display flair.
The design appears intended as a versatile, everyday sans with geometric underpinnings and high readability. It prioritizes clarity, consistent spacing rhythm, and a modern, unobtrusive voice that can support many kinds of content without calling attention to itself.
The uppercase set reads sturdy and signage-like, while the lowercase maintains a smooth, continuous texture in running text. The design avoids sharp calligraphic cues, keeping curves and diagonals consistent so mixed-case paragraphs look calm and even.