Sans Normal Agguj 6 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, editorial, friendly, casual, soft, approachable, quirky, warmth, approachability, informality, readability, modernity, rounded, humanist, open apertures, generous counters, slightly irregular.
This sans has rounded, softly tapered terminals and a subtly hand-drawn regularity that keeps the outlines from feeling rigid. Curves are smooth and full, with generous counters and open apertures that maintain clarity at text sizes. Proportions are lively rather than strictly geometric, with slight variations in stroke join behavior and a gentle, informal rhythm across capitals, lowercase, and numerals.
It works well for branding systems that want an accessible, modern voice, and for packaging where rounded forms help products feel inviting. The strong, clean silhouettes also suit posters and headlines, while the open shapes keep short-to-medium editorial text readable when set with comfortable spacing.
The overall tone is warm and personable, reading as friendly and lightly playful rather than technical or corporate. Its softness and mild irregularities give it a relaxed, human presence suited to conversational copy and approachable branding.
The design appears intended to provide a modern sans with human warmth—combining clean, straightforward letterforms with softened terminals and subtle irregularity to avoid a sterile feel. It aims for versatility in display and text roles while maintaining an approachable, friendly character.
Distinctive details include a single-storey “a,” a single-storey “g,” a simple “t” with a short crossbar, and a “Q” with a small, angled tail. Numerals follow the same rounded, casual construction, with a notably soft “2” and open, even “8.”