Sans Normal Utmir 4 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, modern, lively, approachable, approachability, readability, contemporary tone, informal emphasis, humanist, rounded, slanted, soft terminals, open counters.
This typeface is a slanted sans with softly rounded construction and smooth, low-contrast strokes. Curves are generous and slightly elastic, with open apertures and counters that keep forms clear while maintaining a relaxed, informal rhythm. Terminals tend to be gently tapered or subtly rounded rather than blunt, and the overall texture feels even and flowing in continuous text. Numerals and capitals share the same rounded, simplified geometry, producing a cohesive, contemporary look.
Well suited to branding and packaging that benefits from a warm, contemporary personality, as well as posters, headlines, and social media graphics where a friendly slanted sans can add energy. It also works for short-form UI labels or editorial callouts when a relaxed tone is desired over strict neutrality.
The overall tone is friendly and conversational, with an easygoing, handwritten-adjacent energy while staying firmly in sans-serif territory. The slant and rounded shapes add warmth and momentum, making the face feel upbeat rather than formal or corporate.
The design appears intended to blend modern rounded sans simplicity with a lively slanted stance, delivering approachability without becoming decorative. Its consistent stroke behavior and open forms suggest a focus on clear, usable typography with an informal edge.
In the samples, the slant is consistent across uppercase, lowercase, and figures, helping lines of text read with a steady forward motion. The design favors clarity through open shapes and uncomplicated joins, which supports comfortable reading at medium sizes while preserving a distinctive casual voice.