Sans Normal Veluj 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Rabona' by AcidType, 'BR Nebula' by Brink, 'Hamlin Nova' by Designova, 'Mirai' by GT&CANARY, 'Acherus Feral' and 'Acherus Grotesque' by Horizon Type, 'Facundo' by Latinotype, and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: ui text, branding, advertising, packaging, headlines, friendly, modern, casual, approachable, clean, warmth, readability, motion, modernity, rounded, humanist, slanted, open apertures, soft terminals.
This typeface is a slanted, sans serif with rounded construction and smooth, continuous curves. Strokes stay fairly even, with gently softened terminals and a slightly calligraphic rhythm created by the consistent rightward slant. Counters are open and circular-to-oval, and proportions feel balanced with a moderate x-height and comfortable spacing that keeps letters from clumping in text. The italics are integrated into the design rather than simply obliqued, giving letters a lively, forward-leaning flow.
It works well for interface typography, short paragraphs, and product or brand messaging where a friendly, modern voice is desired. The slanted style also suits headlines, callouts, and packaging that benefit from a sense of motion and informality without sacrificing clarity.
The overall tone is friendly and contemporary, with a casual energy that still reads as orderly and polished. Its rounded forms and soft endings keep it approachable, while the steady slant adds motion and a conversational feel.
The design appears intended as an approachable, everyday sans italic that stays readable while adding warmth and momentum. Its rounded geometry and soft terminals suggest a focus on contemporary usability and broad, friendly communication rather than strict, technical neutrality.
Uppercase forms read cleanly and simply, while lowercase shapes carry much of the personality through rounded bowls and open joins. Numerals follow the same soft, rounded logic and remain clear at display sizes, with a consistent, gentle curvature across the set.