Sans Normal Velow 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Kirshaw' by Kirk Font Studio, 'Almarose' by S&C Type, 'Core Sans C' by S-Core, 'Pulp Display' by Spilled Ink, 'TT Norms Pro' by TypeType, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: ui labels, branding, packaging, posters, social media, modern, friendly, casual, clean, approachable, emphasis, clarity, approachability, modernization, readability, rounded, humanist, oblique, soft terminals, open apertures.
A rounded, oblique sans with smooth, continuous curves and softly finished terminals. The letterforms lean consistently to the right, with relatively even stroke thickness and a calm, low-contrast texture. Counters are generous and shapes are largely circular/elliptical (notably in O/C/G and the bowls of b/d/p/q), while diagonals in K/V/W/X are clean and lightly tapered by perspective rather than contrast. The lowercase shows a single-storey a and g, a compact t with a short crossbar, and an r with a small shoulder, contributing to a simple, contemporary construction and steady rhythm in text.
Works well for short-to-medium text where a modern, approachable italic voice is useful—such as UI labels, marketing pages, packaging copy, and brand communications. It also suits headlines and callouts that benefit from motion and emphasis without becoming overly stylized.
The overall tone is contemporary and personable, combining a clean sans structure with a relaxed italic slant. Its rounded forms and open spacing give it a friendly, informal voice that still reads as orderly and modern rather than playful or decorative.
Likely designed as a general-purpose oblique sans that adds energy and friendliness through rounded geometry and consistent slant while maintaining clarity in continuous reading. The simplified lowercase constructions and open counters suggest an emphasis on legibility and modern versatility.
Round punctuation and smooth joins reinforce the soft, approachable character. Numerals are straightforward and obliqued to match the text angle, with clear differentiation and a consistent, even color in running copy.