Sans Normal Puguh 8 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Berthold Corporate S' by Berthold, 'City Boys Soft' by Dharma Type, 'Mr Eaves XL Sans' by Emigre, 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, 'PF Centro Sans Pro' by Parachute, and 'Corporate S' and 'Corporate S WGL' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, retro, approachable, display impact, friendly tone, retro feel, simple geometry, rounded, soft corners, bulky, compact counters, high impact.
A heavy, rounded sans with broad proportions and softly squared corners throughout. Strokes are consistently thick, with tight internal counters and short apertures that create a solid, blocky silhouette. Curves lean toward circular/oval construction, while joins and terminals are blunt and slightly softened rather than sharp. The lowercase is compact and sturdy, with simple forms and minimal modulation, producing an even, dense texture in words and lines of text.
Best suited to headlines, posters, and display applications where a bold, friendly presence is needed. It can work well for branding, packaging, labels, and signage—especially when you want a sturdy, approachable tone and strong readability at larger sizes.
The overall tone is friendly and confident, with a playful, retro-leaning warmth. Its chunky shapes feel approachable and informal, making the voice more lively than corporate or technical while still reading clearly at larger sizes.
The design appears intended to deliver maximum impact with a soft, rounded character—combining confident weight with simple, geometric forms for a welcoming display voice.
The numerals and capitals carry a strong, poster-like presence, with rounded bowls and minimal interior space that increases perceived weight. In longer sample text, spacing and shapes produce a dark, assertive color that favors headlines and short statements over extended small-size reading.