Sans Normal Pemir 4 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'HD Node' and 'HD Node Sans' by HyperDeluxe, 'Cy Grotesk Std' by Kobuzan, 'Ava Grand' by Matt Chansky, 'Otoiwo Grotesk' by Pepper Type, and 'Palo' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, impact, approachability, modernity, simplicity, rounded, soft corners, bulky, compact counters, geometric.
A heavy, rounded sans with broad proportions and softly squared curves. Strokes stay consistently thick, with minimal modulation and smoothly curved joins that keep shapes feeling cushioned rather than sharp. Counters are relatively tight in letters like a, e, s, and 8, giving the face a dense, punchy texture, while circular forms (O, o, 0) read as robust ellipses with even weight. Terminals are clean and blunt, and the overall silhouette favors simple geometric construction with slightly softened edges.
Best suited for headlines, posters, large-scale messaging, and brand marks where strong presence and friendly geometry are desirable. It can work well on packaging and signage that needs quick recognition and a modern, approachable tone. For long-form reading, it will be most comfortable at larger sizes where the tight counters have room to breathe.
The tone is bold and approachable, balancing a friendly softness with strong visual authority. Its rounded geometry and compact counters lend it a playful, contemporary feel that still reads as solid and dependable. The overall impression is attention-getting and upbeat rather than formal or delicate.
Designed to deliver maximum impact with a soft, geometric personality—combining thick, even strokes and rounded forms to create a bold, contemporary sans that feels welcoming rather than aggressive.
The lowercase shows single-storey forms (notably a and g), reinforcing a casual, contemporary voice. The figures are sturdy and highly prominent, with the 0 and 8 especially round and weighty; the 1 is simple and blocky, matching the no-fuss construction. In text, the dense color and wide stance create strong headline impact, while very small sizes may feel tight due to the compact internal spaces.