Sans Normal Arbuv 9 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to '1955' by Alan Smithee Studio, 'Coil' by Brownfox, 'Afical' by Formatype Foundry, 'Sixta' by Hoftype, 'Neue Rational Standard' by René Bieder, 'Amsi Grotesk' by Stawix, 'Herokid' by W Type Foundry, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: ui text, web content, product design, presentations, signage, neutral, modern, clean, technical, friendly, neutral utility, clear reading, systemlike consistency, modern clarity, geometric, open counters, smooth curves, even rhythm, balanced.
A clean sans with broadly geometric construction and gently rounded bowls. Strokes appear even and steady, with smooth joins and minimal modulation, producing a consistent, low-friction texture in text. Proportions are on the generous side with open apertures and roomy counters, helping letters stay distinct at smaller sizes. Terminals are straightforward and squared-off in many places, while curved forms remain round and controlled, giving the design a tidy, contemporary profile.
Well-suited to interface copy, dashboards, web pages, and product documentation where clarity and steadiness matter. It also works for presentation decks and general-purpose branding systems that need a neutral, modern sans for headings and supporting text. The open forms and even rhythm make it a practical choice for wayfinding-style labels and short informational lines.
The overall tone is neutral and modern, leaning functional rather than expressive. Its clear shapes and open spacing feel approachable and dependable, with a subtle technical crispness that suits informational settings. In longer passages it reads calm and unobtrusive, letting content take priority.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and consistency across sizes. Its geometric backbone and restrained detailing suggest a focus on clean system typography and contemporary communication rather than display-driven personality.
Round characters maintain a consistent circular logic, while diagonals and angled joins are kept sharp and clean for clarity. The numerals match the letterforms in simplicity and rhythm, with an emphasis on legibility over stylization.