Sans Normal Pemid 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric, 'TT Norms Pro' by TypeType, and 'Neufreit' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, retro, approachability, impact, display focus, nostalgic feel, rounded, soft, chunky, bubbly, compact.
A heavy, rounded sans with compact proportions and generously curved corners throughout. Strokes are broadly even and smooth, with minimal contrast and a sturdy, almost inflated feel that creates dark, confident word shapes. Counters are relatively small and rounded, and terminals tend to be blunt with subtle curvature rather than sharp cuts. The overall rhythm is tight and cohesive, emphasizing strong silhouettes and legibility at display sizes.
Best suited to headlines, posters, and prominent interface or signage moments where a strong, friendly tone is needed. It can work well for branding and packaging that benefits from a rounded, approachable voice, and for short promotional copy where dense black shapes help maintain impact at a distance.
The tone is upbeat and approachable, with a warm, slightly nostalgic personality. Its soft geometry and dense color give it a bold, attention-grabbing presence without feeling aggressive. The rounded construction reads as casual and inviting, suited to playful or consumer-friendly messaging.
The design appears intended to deliver maximum visual presence with a soft, approachable character. Its rounded geometry and compact spacing suggest a focus on bold display typography that stays readable and friendly in attention-driven contexts.
The figures match the rounded, compact style of the letters, producing consistent texture in mixed alphanumeric settings. Uppercase forms feel sturdy and stable, while the lowercase keeps the same chunky softness for a uniform voice across headlines and short lines of text.