Sans Normal Pegas 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'EquipCondensed' by Hoftype, 'American Auto' by Miller Type Foundry, 'Morandi' by Monotype, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s media, social graphics, playful, friendly, chunky, casual, bouncy, approachability, high impact, playfulness, informal charm, rounded, soft corners, bulbous, cartoony.
A heavy, rounded sans with thick, low-contrast strokes and softly blunted terminals. The shapes are built from broad curves and compact counters, with a slightly irregular, hand-cut feel that gives the rhythm a gentle bounce. Uppercase forms are sturdy and simplified, while the lowercase is similarly robust, with single-storey a and g and generally generous, rounded joins. Numerals are bold and highly legible, matching the same inflated, soft-edged construction.
Best suited to short, high-impact settings such as headlines, posters, packaging, stickers, and social media graphics. It can also work for playful branding and children’s or family-oriented materials, where a friendly, rounded voice is desired over long-form readability.
The overall tone is cheerful and approachable, leaning into a cartoon-like, snackable boldness rather than precision. Its soft corners and subtly uneven silhouettes make it feel informal, kid-friendly, and energetic, with a poster-like presence.
The design appears intended to deliver maximum friendliness and visibility through inflated, rounded construction and simplified letterforms. Its slight irregularity suggests a deliberate move toward an informal, hand-made personality while maintaining clear, sturdy silhouettes.
Tight internal spaces in letters like a, e, and s contribute to a dense color at text sizes, while the wide, rounded bowls keep individual words recognizable. The set reads most confidently when given room to breathe, where its chunky curves and bouncy texture can come through.