Slab Contrasted Piru 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Silas Slab' by Fontsmith, 'Equip Slab' by Hoftype, 'Corporative Slab' by Latinotype, 'Egyptian Slate' by Monotype, 'Tabac Slab' by Suitcase Type Foundry, and 'Kondolarge' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logos, assertive, retro, industrial, friendly, sporty, impact, readability, heritage, bold branding, chunky, blocky, bracketed, rounded, compact.
A heavy, blocky slab-serif with broad proportions and strongly bracketed slabs. Strokes are predominantly monolinear, with gentle rounding at corners and joins that softens the otherwise squared geometry. Counters are relatively open and the overall silhouette is compact and dense, producing a solid, poster-ready texture. The lowercase is sturdy and simple, pairing a single-story “a” with a robust “g,” while figures are wide and weighty to match the capitals.
Best suited to display applications where strong presence is needed: headlines, posters, wayfinding/signage, and bold packaging titles. It also fits logo wordmarks and sports or product branding that benefits from a sturdy, high-impact slab-serif voice.
The tone is confident and punchy, leaning into a vintage, workmanlike feel. Its bold slabs and softened corners give it a friendly toughness—more approachable than austere—suggesting classic signage, athletic branding, and mid-century display typography.
The design appears intended to deliver maximum impact with a stable, grounded slab-serif structure while maintaining approachability through rounded detailing and bracketed serifs. It prioritizes bold readability and a cohesive, chunky texture for attention-grabbing display typography.
The serifs read as substantial blocks with noticeable bracketing, creating a strong baseline and cap-line presence. Round letters like O/C/S keep a smooth, almost billboard-like curve, while straight-sided forms (E/F/T/H) emphasize the font’s sturdy rhythm and even color in text settings at large sizes.