Slab Square Hago 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype; 'Corporative Slab', 'Emy Slab', 'Sanchez', 'Sanchez Slab', and 'Sánchez Niu' by Latinotype; 'Marek Slab' by Rosario Nocera; and 'Kheops' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, confident, retro, industrial, sporty, rugged, impact, stability, heritage, authority, blocky, sturdy, chunky, bracketless, high-impact.
This typeface is built from heavy, blocky forms with pronounced slab serifs and flat, squared-off terminals. Strokes stay consistently thick with minimal modulation, producing a dense color and strong horizontal emphasis. Counters are compact and geometric, curves are broad and simplified, and joins are firm and rectilinear, giving the alphabet a sturdy, engineered feel. The lowercase follows the same stout construction, with compact bowls and short, squared details that keep the texture punchy in text.
Best suited to display settings such as headlines, posters, storefront-style signage, and bold branding where impact and durability are desired. It can also work for packaging or labels that benefit from a robust, heritage-flavored voice, while longer passages will typically need generous size and spacing to stay open.
The overall tone is bold and no-nonsense, with a retro, workwear sensibility that feels confident and physical. Its chunky slabs and blunt endings suggest industrial signage and classic display typography, projecting strength and reliability rather than delicacy.
The design appears intended to deliver maximum visual authority through stout slabs, square terminals, and a uniform, highly structured rhythm. It prioritizes immediacy and presence, echoing traditional slab-serif display conventions in a contemporary, simplified build.
The strong serifs and tight internal spaces create a dark, emphatic rhythm that reads best when given room to breathe. In the sample text, the face maintains an even, forceful texture and a distinctly poster-like presence.