Serif Contrasted Uplo 13 is a regular weight, wide, very high contrast, upright, normal x-height font visually similar to 'Lust Pro' and 'Lust Pro Didone' by Positype (names referenced only for comparison).
Keywords: headlines, magazines, fashion, branding, posters, editorial, luxury, classical, dramatic, display impact, editorial tone, premium branding, modern classic, hairline serifs, vertical stress, sharp terminals, sculpted curves, crisp joins.
A high-contrast serif with a strongly vertical rhythm, hairline serifs, and pronounced thick–thin transitions. The letterforms feel wide and stately, with generous counters and elongated horizontals that create a spacious texture in setting. Serifs are fine and precise with minimal bracketing, while curves are smoothly sculpted and often resolve into sharp, tapered terminals. In the lowercase, the round letters and bowl shapes stay open, and the overall spacing reads on the roomy side, reinforcing an elegant, display-forward color.
Best suited to display typography such as magazine headlines, mastheads, fashion and beauty branding, campaign titles, and elegant posters. It can work for short pull quotes or section heads when set with comfortable spacing, but the fine hairlines suggest avoiding very small sizes or low-contrast reproduction.
The font projects an editorial, fashion-minded sophistication—clean, poised, and slightly theatrical. Its razor-thin details and bold stems create a sense of refinement and authority, with a modernized classical tone suited to upscale branding.
The design intent appears to be a contemporary interpretation of high-contrast serif tradition: wide, confident proportions paired with crisp hairlines and controlled vertical stress for maximum impact in editorial and brand-forward settings.
The extreme stroke contrast and delicate hairlines are visually striking, but they also make the design feel most comfortable at larger sizes where thin features can hold up. The numerals and capitals maintain the same polished, high-drama contrast, giving headlines a consistent, curated presence.