Sans Normal Akrus 1 is a bold, wide, monoline, upright, normal x-height font.
Keywords: headlines, branding, posters, logos, packaging, playful, friendly, retro, techy, chunky, display impact, brand voice, geometric clarity, distinctive texture, rounded, geometric, soft corners, high contrast voids, tightly set.
A heavy, rounded sans with monoline construction and broad, geometric proportions. Forms lean on circular and oval bowls with softened joins and clipped, notched terminals that create a distinctive cut-in rhythm at stroke ends and intersections. Counters are generally compact and clean, with sturdy verticals and wide, stable curves; overall spacing reads generous in the capitals and slightly tighter in the lowercase. Numerals follow the same rounded geometry, with simplified, poster-like silhouettes and clear interior shapes.
Best suited to headlines and display settings where its rounded heft and notched terminals can be appreciated. It works well for branding, logos, packaging, and short UI or editorial callouts that want a friendly but graphic voice. In long passages, it will be most comfortable at larger sizes with ample line spacing.
The overall tone is friendly and confident, with a playful, slightly retro-futuristic edge. The rounded massing and consistent stroke weight feel approachable, while the repeated notches and sharp cut-ins add a crisp, graphic attitude that can read modern and tech-adjacent.
The design appears intended as a characterful, geometric display sans that balances soft, rounded construction with sharp, graphic cut-ins for distinctiveness. It aims to deliver high-impact legibility at large sizes while offering a memorable, modern-retro personality for brand and campaign typography.
The notched detailing is a defining motif across many glyphs, producing a lively texture in words and giving the face a distinctive “custom” feel. At larger sizes the cut-ins add character and brandability; in dense text, the chunky strokes and tight internal spaces can make the texture feel bold and compact.