Slab Contrasted Ulty 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Albiona' and 'Albiona Soft' by Device, 'Gold' by FontMesa, 'Typewriter' by URW Type Foundry, and 'Huemul Slab' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, confident, traditional, robust, authoritative, impact, readability, authority, heritage, slab serif, bracketed, blocky, heavy, compact serifs.
A sturdy slab-serif with heavy, squared-off serifs and clearly bracketed joins that soften the transitions into stems. Strokes are weighty with noticeable thick–thin shaping, especially in rounded letters, but the overall impression stays solid and even. Counters are relatively tight and the interiors feel compact, while the wide proportions give letters a strong horizontal presence. Terminals are blunt and engineered, with crisp corners and consistent serif thickness that reinforces a disciplined, print-forward rhythm.
Best suited to headlines, subheads, posters, and branding where a strong, grounded slab-serif presence is desired. It can also work for editorial display and packaging that needs a traditional yet punchy voice, especially in short paragraphs or callouts where density and authority are assets.
The tone is assertive and dependable, with a classic, newspaper-like seriousness. Its chunky slabs and firm curves convey authority and stability, reading as confident rather than delicate. Overall it feels utilitarian in a good way—built to sound clear, direct, and established.
The design appears intended to deliver a bold, print-classic slab-serif feel with enough contrast and bracketing to stay readable while projecting weight and confidence. It prioritizes strong silhouettes, sturdy serifs, and a cohesive display texture for emphatic communication.
In text, the heavy color and compact counters create a dense typographic texture that holds together well at larger sizes and in short blocks. The numerals match the letterforms in weight and slab treatment, supporting a consistent, signage-ready voice across mixed copy.