Serif Flared Esmab 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, book typography, magazines, headlines, classic, bookish, formal, refined, readability, editorial tone, classic authority, subtle warmth, bracketed serifs, humanist, calligraphic, open apertures, diagonal stress.
A serif text face with gently flared, bracketed serifs and subtly calligraphic modulation. Strokes show moderate contrast with smooth transitions into the terminals, giving verticals a slightly tapered feel rather than abrupt endings. Counters are open and rounded (notably in C, G, O and e), and the overall rhythm is even and readable with moderate proportions. The lowercase shows a double-storey a and g, short-to-moderate extenders, and sturdy, well-modeled joins; numerals align in a lining style with simple, legible forms and restrained detailing.
Well-suited to long-form reading such as books, essays, and editorial layouts, where its open forms and steady rhythm support comfortable text setting. It also works effectively for section heads, pull quotes, and refined headlines that benefit from a classic serif voice without excessive ornament.
The overall tone is traditional and confident, evoking literary and editorial typography. Its flared serifs and measured contrast add a hint of warmth and craft while still reading as formal and composed. The result feels appropriate for serious, established communication rather than playful or overtly stylized branding.
The design appears intended as a versatile, literature-oriented serif that balances traditional proportions with gently flared detailing for warmth and distinction. It aims for dependable readability in continuous text while retaining enough character in the serifs and modulation to feel curated and premium.
Capitals appear stately with clear internal shaping and calm spacing, while the lowercase maintains a steady color in paragraphs. Terminals and serifs are consistently softened by bracketing, which helps the text look smooth at larger sizes and less brittle than sharper, more rigid oldstyles.