Sans Normal Semaf 13 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, packaging, posters, children’s media, branding, friendly, casual, approachable, playful, clean, approachability, legibility, modern utility, softening geometry, rounded, soft terminals, monoline, open apertures, humanist.
A rounded, monoline sans with soft, slightly blunted terminals and gently modulated curves. Proportions are compact and somewhat condensed, with a steady rhythm and generous counters that keep forms open. Uppercase shapes stay simple and geometric-leaning, while lowercase introduces more humanist warmth through single-storey forms and subtly asymmetric joins. Numerals follow the same rounded construction, maintaining consistent stroke weight and smooth curves for a cohesive texture in text.
Works well for short-to-medium text in interfaces, captions, and signage where a friendly tone and quick readability are important. Its rounded construction also suits packaging, editorial pull quotes, and brand systems aiming for an approachable, everyday feel.
The overall tone is friendly and informal, with a mild playfulness created by the rounded endings and buoyant curves. It reads as approachable and contemporary rather than technical, lending a relaxed voice without becoming quirky or decorative.
Likely intended as a versatile, modern sans that softens geometric structure with rounded terminals to feel welcoming in contemporary applications. The consistent stroke and open forms suggest a focus on legibility and a pleasant reading texture in both display and text settings.
The design favors clarity through open apertures and uncomplicated letterforms, producing an even color in paragraphs. Round characters (like O/C/G) feel smooth and stable, while diagonals (A/V/W/X) remain clean and restrained, reinforcing a tidy, modern impression.