Sans Normal Morih 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Muller Next' by Fontfabric, 'Rational' by René Bieder, 'Sans Beam' by Stawix, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, retro, punchy, maximum impact, friendly display, retro punch, brand presence, rounded, soft corners, blocky, compact apertures, sturdy.
A heavy, rounded sans with thick, even strokes and broad proportions. Curves are built from near-circular bowls and softened joins, while straight strokes end in flat, squared terminals, creating a blocky-yet-friendly silhouette. Counters are relatively small and apertures are tight, producing dense, high-impact letterforms; the x-height is notably large, and the overall rhythm feels compact and weight-forward. Numerals follow the same chunky construction, with rounded shapes and sturdy, simplified interiors.
Best suited to display roles where impact and personality matter—headlines, posters, logos, packaging, and bold signage. It can work for short bursts of copy or calls to action, especially when set with a bit of extra spacing to keep counters and joins from feeling crowded at smaller sizes.
The tone is bold and approachable, with a playful, slightly retro flavor. Its soft geometry and dense color give it a confident, attention-grabbing voice that reads as friendly rather than aggressive.
The design appears intended to deliver maximum presence with a friendly geometric feel, combining broad, simple shapes with softened corners for a robust, modern-retro display voice.
In text, the thick strokes and tight internal spaces create a strong typographic texture that benefits from generous tracking and comfortable line spacing. The squared terminals and rounded bowls produce a distinctive ‘soft block’ character that stays consistent across caps, lowercase, and figures.