Sans Normal Uhgom 1 is a regular weight, wide, high contrast, upright, normal x-height font visually similar to 'Brendiva' by Digitype Studio and 'Beatrice Deck' and 'Beatrice Headline' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, editorial, posters, magazine, modern, fashion, precise, confident, modernize geometry, add contrast, editorial voice, distinctive details, crisp, geometric, rational, sleek, sculpted.
This typeface presents clean, sans-led letterforms with a noticeably high-contrast treatment that alternates between sturdy main strokes and hairline connections or joins. Curves tend toward circular and elliptical geometry, giving the rounds (O, C, G, o, e) a polished, engineered feel, while terminals are mostly sharp and cleanly cut. The rhythm mixes solid, blocky masses (notably in heavy verticals and bowls) with occasional ultra-thin diagonals and cross-strokes, creating a lively, slightly experimental texture without losing legibility. Uppercase proportions feel broad and stable, and the lowercase balances straightforward construction with a few distinctive details in letters like a, g, t, and y.
It is well suited to headlines, magazine and web editorial typography, and brand wordmarks where high-contrast detail can be appreciated at larger sizes. The design’s crisp geometry and sculpted joins also make it a strong choice for posters, packaging, and identity systems that aim for a modern, premium look.
The overall tone is contemporary and editorial, combining clarity with a touch of dramatic refinement. The stark contrast between thick strokes and hairline elements adds a fashionable, high-end sensibility, while the geometric foundations keep it disciplined and modern.
The design appears intended to modernize geometric sans proportions with a high-contrast, fashion-forward twist, using hairline connections as distinctive accents. It aims to deliver a confident display voice that remains structured and readable while adding visual intrigue through stroke modulation.
Several glyphs introduce hairline diagonals or thin internal joins that read as intentional signature details, especially visible in characters like Q, W, and select lowercase forms. Numerals share the same contrast logic, with rounded figures displaying crisp counters and smooth curves that pair well with the letterforms in display settings.