Sans Superellipse Igry 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, chunky, friendly, retro, punchy, attention-grabbing, approachability, retro display, geometric clarity, brand impact, rounded, blocky, soft corners, compact counters, sturdy.
A heavy, rounded sans with superellipse-like curves and squared-off terminals that read as soft, blocky geometry. The strokes stay consistently thick with minimal modulation, creating compact counters and strong, dark texture. Bowls and curves are broadly rounded while joins feel simplified and sturdy, giving the letters a slightly compressed, poster-ready silhouette. Numerals follow the same chunky construction, with tight interior spaces and emphatic horizontals.
Best suited to display settings where impact matters: headlines, posters, storefront graphics, packaging, and brand marks that benefit from a friendly, chunky presence. It also works well for short calls-to-action and labels where the dark, rounded forms can carry visual hierarchy on their own.
The overall tone is bold and approachable, mixing a playful softness with assertive weight. Its rounded-rectangle shapes evoke a retro display sensibility—confident and attention-grabbing without feeling sharp or aggressive.
The design appears intended to deliver maximum visual mass with softened geometry—combining rounded-rectangular construction and simplified joins to create a bold, approachable display voice that holds together in large-scale, high-contrast applications.
At smaller sizes the dense color and tight counters can reduce clarity, but at headline scales the simplified forms and wide stance produce a strong, stable rhythm. The punctuation and dotted characters shown (e.g., i/j) keep the same blunt, geometric logic, reinforcing a consistent, cartoonish-but-modern feel.