Sans Superellipse Hamuv 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Bank Sans EF' by Elsner+Flake, 'Iron On Now' by Fontasmic, and 'Lustra Text' by Grype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, tech, industrial, sporty, futuristic, confident, impact, modernity, technical, durability, clarity, squared, rounded, blocky, compact, modular.
A geometric sans with squared, superellipse-like bowls and consistently rounded corners. Strokes are heavy and uniform, producing a firm, monoline silhouette with little modulation. Counters tend to be rectangular and closed-in, with compact apertures and blunt terminals; many joins resolve into clean, engineered angles. Overall spacing reads sturdy and slightly tight, emphasizing solid texture and strong word shapes at display sizes.
Best suited to headlines, logos, and short statements where its dense, rounded-square construction can read as a deliberate style choice. It also works well for signage, packaging, and UI callouts that need a tough, contemporary presence, especially when set with generous leading and tracking to keep the shapes from feeling too compact.
The tone is modern and functional, with a tech-forward, engineered feel. Its blocky rounded construction suggests durability and performance, lending an assertive, no-nonsense voice that fits contemporary digital and industrial aesthetics.
The design appears intended to deliver a robust, modern sans built from modular, rounded-rectangular geometry—prioritizing impact, consistency, and a distinctive tech/industrial flavor in display typography.
Round forms (like O/0 and C) are built from rounded-rectangle geometry rather than true circles, giving the face a distinctive ‘squared-round’ rhythm. Numerals follow the same modular logic, with angular diagonals on 2/4/7 and compact, squared counters on 6/8/9.