Sans Normal Laloz 17 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Altone' by Eko Bimantara, 'HD Canton' by HyperDeluxe, 'Kinetika' by Monotype, and 'Codec Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, bold, impact, speed, modernity, brand voice, oblique, geometric, rounded, compact spacing, high impact.
A heavy, oblique sans with broad proportions and smooth, rounded bowls. Strokes stay largely uniform with minimal modulation, giving the letters a dense, solid color on the page. The italic slant is consistent across caps, lowercase, and figures, with rounded interior counters (notably in O, o, 8, 9) and clean, squared terminals that keep edges crisp. Lowercase forms feel sturdy and compact, aided by a large x-height and tight apertures that emphasize mass and legibility at display sizes.
Best suited to headlines, large-scale typography, and short punchy statements where its mass and slant can work as a visual hook. It performs well in branding systems for athletic, tech, or entertainment contexts, and can add impact to packaging, signage, and promotional graphics where strong contrast against a light background is desired.
The overall tone is assertive and kinetic, reading as contemporary and performance-driven. Its strong forward slant and thick, continuous strokes convey urgency and confidence, making it feel suited to action-oriented branding rather than quiet editorial text.
This design appears intended as an impact-focused italic sans that prioritizes immediacy, density, and geometric clarity. The goal seems to be a high-energy display voice with consistent rhythm and robust shapes that hold up in bold marketing applications.
Numerals are particularly weighty and graphic, with the 0 and 8 appearing as near-perfect rounded forms and the 1 rendered as a bold, slanted stem. The sample text shows strong line-to-line presence and a tendency to create a dark typographic texture, especially in longer passages.