Sans Normal Lalep 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'NeoGram' by The Northern Block and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, friendly, bold, modern, impact, momentum, approachability, modernity, oblique, rounded, soft corners, compact joins, punchy.
A heavy, oblique sans with rounded geometry and broad, open counters. Strokes stay consistently thick, with smooth curves and softened terminals that keep the texture cohesive at large sizes. The letterforms lean forward with a stable baseline and relatively compact internal detailing, producing a dense, high-impact rhythm. Numerals and capitals share the same sturdy build and rounded shaping, creating a unified, contemporary set.
Best suited to short, high-visibility text such as headlines, posters, campaign graphics, and brand wordmarks where forward motion and weight are assets. It can also work well for packaging callouts and sports or fitness-themed design where an energetic, confident voice is desired.
The overall tone is assertive and upbeat, with a forward-leaning momentum that reads as active and sporty. Rounded shapes temper the weight, adding a friendly, approachable feel rather than a hard industrial edge.
Designed to deliver maximum impact with a fast, forward-leaning stance and rounded, contemporary forms. The emphasis appears to be on bold presence and clear silhouettes for attention-grabbing display typography.
Round forms like O/C/Q show generous, circular bowls, while diagonals (A, V, W, X, Y) feel strongly directional due to the slant and thick joins. The lowercase set maintains clarity through open apertures and simple constructions, supporting punchy display use without looking overly mechanical.