Sans Normal Abnus 13 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, ui text, editorial, posters, packaging, modern, friendly, dynamic, casual, clean, clarity, modernity, approachability, motion, slanted, rounded, humanist, open apertures, soft terminals.
A slanted sans with rounded, gently elliptical bowls and a smooth, low-contrast stroke. Curves stay soft and continuous, while joins and terminals are clean and minimally treated, giving the forms a calm, contemporary geometry. Proportions are balanced with open counters and clear apertures, and the overall rhythm reads even and legible across mixed-case and numerals. The italic construction feels integrated rather than purely obliqued, with a consistent forward motion and slightly lively letterfit.
This font works well for branding systems that want a contemporary, friendly voice, and for UI or product text where a clean italic can add emphasis without sacrificing clarity. It also suits editorial pull quotes, headlines, and short-to-medium reading settings where the forward-leaning rhythm can add momentum. Packaging and promotional materials can benefit from its crisp simplicity and rounded warmth.
The tone is modern and approachable, combining a polished cleanliness with an energetic slant. It feels friendly and informal without becoming playful or quirky, making it well suited to communication that aims to be clear, contemporary, and personable.
The design appears intended to deliver a modern sans voice with a built-in sense of motion, using a controlled slant and rounded construction to stay approachable. It aims for clarity and consistency across uppercase, lowercase, and figures while maintaining an energetic, contemporary personality.
Round letters like O/C/G and the lowercase bowls emphasize smooth, circular construction, while diagonals in A/V/W/X and the single-storey lowercase forms keep the texture light and brisk. Numerals follow the same soft, rounded logic, maintaining a coherent voice alongside the letters.