Sans Normal Mulak 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, friendly, playful, punchy, approachable, retro, high impact, friendly branding, display clarity, playful tone, rounded, soft corners, bulky, compact, blocky.
A heavy, rounded sans with dense letterforms and generous curves that keep the silhouette soft despite the mass. Counters are relatively small and mostly circular/oval, giving a compact, high-impact texture in text. Terminals are clean and blunt, with subtle rounding at corners; joins feel sturdy and slightly geometric rather than calligraphic. Proportions are stable and upright, with simple, built-from-shapes construction across caps, lowercase, and numerals.
Best suited to display contexts such as headlines, posters, branding marks, packaging, and short callouts where strong presence and a friendly tone are needed. It can work for UI labels or signage when set with ample size and spacing to preserve clarity.
The overall tone is friendly and confident, with a playful, slightly retro warmth that reads as approachable rather than severe. Its bold, cushioned shapes create an upbeat voice that suits attention-grabbing messaging and casual branding.
The design appears intended to deliver maximum impact with a welcoming personality, pairing compact, heavy forms with rounded geometry for a modern-retro, consumer-facing feel. It prioritizes bold, readable shapes and a consistent, simple construction over fine detail.
At smaller sizes the tight counters and thick strokes can cause letters to visually merge, while at display sizes the rounded geometry and strong rhythm become a defining feature. Numerals follow the same chunky, rounded logic and keep a consistent color with the letters.