Sans Superellipse Etgen 7 is a bold, narrow, low contrast, italic, tall x-height font visually similar to 'Korolev' by Device, 'Allotrope' by Kostic, and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, urgent, dynamic, modern, industrial, impact, speed, space saving, modernity, clarity, condensed, slanted, rounded, compact, punchy.
A condensed, right-leaning sans with heavy, even strokes and softened corners that give many curves a rounded-rectangle feel. The construction is compact and tall, with a high x-height and short extenders, producing dense text color and tight vertical rhythm. Terminals are mostly blunt and clean, with simplified joins and minimal modulation; round letters like O/Q show squarish rounding, while diagonals (V/W/X/Y) are sharply angled and energetic. Counters are relatively small for the weight, and overall spacing reads tight but controlled, emphasizing a solid, forward-driving silhouette.
Best suited to headlines, posters, and display typography where a fast, assertive voice is needed. It also fits branding systems for athletic, automotive, tech, and industrial themes, and works well on packaging or signage where compact width and strong presence help maximize impact in limited space.
The slant and condensed stance create a sense of speed and pressure, suggesting motion and decisiveness. Its rounded geometry tempers the aggression of the weight with a contemporary, engineered friendliness, landing in a sporty, utilitarian tone rather than a decorative one.
The design appears intended to deliver a high-impact, space-efficient italic sans for contemporary display use, combining a forward-leaning stance with rounded-rectilinear curves to keep the look modern and cohesive.
In text, the strong oblique angle and compact proportions make it attention-grabbing, especially at larger sizes. The numerals follow the same condensed, rounded-rectangle logic, keeping a consistent, poster-ready rhythm across alphanumerics.