Sans Superellipse Etbow 7 is a bold, narrow, low contrast, italic, tall x-height font visually similar to 'Newhouse DT' by DTP Types, 'Motorway' by K-Type, 'Trade Gothic Next' by Linotype, 'Opinion Pro' by Mint Type, and 'Octagen Condensed' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, urgent, modern, industrial, punchy, impact, speed, compression, modernity, clarity, condensed, oblique, compact, rounded, blocky.
This typeface is a compact, oblique sans with a heavy, even stroke and tightly controlled proportions. Curves are built from rounded-rectangle geometry, giving bowls and counters a smooth, superelliptical feel rather than circular forms. Terminals are clean and mostly straight-cut, while joins and shoulders stay sturdy and simplified for a dense, high-impact silhouette. Spacing is relatively tight, with a brisk rhythm in text and clear differentiation between uppercase, lowercase, and figures through consistent width control and firm vertical emphasis.
It is well suited to display settings where strong emphasis and compact width are useful, such as headlines, posters, brand marks, and energetic campaigns. The dense, sturdy letterforms can also work for packaging and signage where a modern, high-impact voice is needed, though the strong slant and weight suggest keeping body text set with care.
The overall tone feels assertive and kinetic, with a forward-leaning stance that suggests speed and momentum. Its rounded-but-muscular construction reads contemporary and utilitarian, balancing friendliness in the curves with a no-nonsense, performance-driven presence.
The design appears intended to deliver maximum impact in a condensed footprint, combining a smooth, rounded-rect geometry with an oblique stance for speed and urgency. It prioritizes bold presence and consistent, simplified construction for clear recognition at larger sizes.
In the sample text, the heavy weight and oblique slant create a strong line texture that stands out immediately, especially in headlines. Round letters (like o/e) keep generous internal counters for the weight, helping maintain clarity, while diagonals and peaked forms add snap and directional energy.