Sans Normal Kadum 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio, 'Madani' by NamelaType, 'Pulp Display' by Spilled Ink, 'Gogh' by Type Forward, and 'Clarika Office' and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, modern, friendly, confident, add emphasis, convey motion, modern branding, display impact, oblique, geometric, rounded, clean, sturdy.
A sturdy oblique sans with rounded, geometric construction and smooth, even stroke modulation. Terminals are clean and largely straight-cut, while bowls and counters stay open and circular, giving a clear, contemporary rhythm. The uppercase reads compact and assertive with simplified joins, and the lowercase maintains consistent proportions with a single-storey “a” and “g” that reinforce a straightforward, utilitarian texture. Numerals are wide and weighty with stable, easily distinguished forms.
This font suits bold headlines, short paragraphs in marketing copy, and prominent UI or product labeling where a dynamic slant adds emphasis. It works especially well for branding systems, sports or fitness contexts, posters, and packaging that benefit from a contemporary, energetic voice.
The overall tone is energetic and forward-leaning, combining a sporty urgency with a friendly, approachable roundness. It feels modern and practical rather than formal, projecting confidence and momentum without becoming sharp or aggressive.
The design appears intended as a clean, contemporary oblique sans that delivers impact quickly while staying approachable. Its rounded geometry and consistent slant suggest a focus on modern branding and display settings where clarity, speed, and visual momentum are desirable.
The italic angle is consistent across caps, lowercase, and numerals, creating cohesive slanted color in text. Curves remain smooth and controlled, and counters avoid tight pinching, helping the face stay legible while retaining a bold, headline-ready presence.