Sans Normal Diroz 7 is a light, normal width, low contrast, reverse italic, normal x-height font.
Keywords: ui labels, editorial, branding, posters, packaging, friendly, modern, informal, approachable, airy, readability, approachability, contemporary tone, distinctive slant, everyday utility, humanist, rounded, open apertures, oblique, lively.
A sans serif with an oblique (reverse-leaning) posture and a clean, rounded construction. Strokes are evenly weighted with smooth curves and open counters, giving letters a clear, breathable rhythm. Terminals tend to be softly finished rather than sharply cut, and curves (C, G, O, S) read as generously circular. Lowercase forms are straightforward and legible, with single-storey a and g and a compact, tidy rhythm; the overall color stays light and uncluttered across text.
Works well for interface labels, short editorial passages, and brand voice systems that want a modern, approachable feel. The open shapes and even rhythm support readable text at moderate sizes, while the reverse-leaning stance can add character to headlines, posters, and packaging where a slightly unconventional slant helps differentiate the typography.
The overall tone is casual and friendly while still feeling contemporary. The reverse slant adds a slightly quirky, energetic personality without becoming decorative, making the font feel conversational and relaxed.
Likely designed to deliver a practical, readable sans with a distinctive reverse-oblique attitude. The consistent rounded geometry and open apertures suggest an emphasis on clarity and friendliness, with just enough stylistic twist to feel branded and memorable.
The numeral set follows the same rounded, open logic as the letters and stays visually consistent in stroke and curvature. In the text sample, spacing appears comfortable and the oblique angle gives lines a subtle motion that stands out from typical right-leaning italics.