Sans Normal Didur 4 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, packaging, clean, friendly, modern, neutral, airy, everyday legibility, modern utility, approachable tone, clean branding, monoline, open counters, soft terminals, humanist, geometric-ish.
A monoline sans with open, rounded forms and gently softened terminals. Curves are smooth and even, with consistent stroke thickness and generous internal counters that keep the texture light and breathable. Proportions feel balanced rather than condensed or extended; capitals are clean and straightforward, while lowercase shapes lean slightly humanist in their construction (notably the single-storey a and g). Numerals are simple and readable, matching the lowercase rhythm and maintaining clear differentiation between similar forms.
Well-suited to interface copy, product branding, and general-purpose editorial typography where clarity and an unobtrusive tone are needed. The open counters and straightforward shapes also make it a solid choice for signage and packaging, especially at small to medium sizes.
The overall tone is clean and approachable, with a calm, contemporary neutrality. Its rounded geometry and open spacing give it a friendly, non-technical feel while still reading as modern and orderly.
The design appears intended as a versatile, contemporary sans for broad use, prioritizing legibility and a smooth, friendly texture. Its restrained detailing and consistent strokes suggest a focus on dependable text performance with enough personality for brand settings.
The face maintains a consistent rhythm across uppercase and lowercase, with smooth joins and minimal ornamental detailing. Round letters (O, C, G, Q) set the visual theme, and the lowercase shows a casual, everyday text character that supports long-form readability.