Sans Normal Bodej 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'PF Das Grotesk Pro' by Parachute, and 'Lumbrance Sans' by Sudtipos (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, signage, friendly, modern, clean, approachable, confident, clarity, approachability, modernity, versatility, readability, rounded, geometric, smooth, even, open.
This typeface is a rounded, geometric sans with smooth curve construction and largely uniform stroke thickness. Counters are open and circular, terminals are clean and unadorned, and curves resolve with a soft, contemporary feel rather than sharp, calligraphic detail. Proportions read balanced and steady, with simple, legible shapes and consistent spacing that keeps words from feeling cramped. Numerals follow the same rounded logic, maintaining an even texture alongside the letters.
It performs well for user interfaces and product experiences where clean shapes and friendly rounding improve readability and tone. The sturdy, geometric forms also suit branding and short headlines, and the even texture works for packaging or signage that needs clear, contemporary communication.
The overall tone is friendly and contemporary, projecting clarity without feeling sterile. Its rounded geometry gives it a welcoming, human-facing character that still reads as modern and organized, making it suitable for brands or interfaces aiming for approachability and ease.
The design appears intended to deliver a modern, approachable sans built on circular geometry and consistent stroke weight. Its simplified forms emphasize clarity and a calm rhythm in both display sizes and continuous reading, prioritizing straightforward legibility with a welcoming personality.
In text, the font produces a smooth typographic color with minimal stroke modulation, helping maintain an even rhythm across lines. Round letters (like o, c, e) dominate the visual language, while straight-sided forms stay simple and sturdy, reinforcing a clean, dependable presence.