Sans Normal Amlaz 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Swiss 721' by Bitstream, 'FF Infra' by FontFont, 'Helvetica Now' by Monotype, and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, wayfinding, modern, confident, neutral, friendly, efficient, clarity, modernity, versatility, impact, geometric, rounded, clean, crisp, even rhythm.
This typeface is a clean, geometric sans with sturdy strokes and smoothly rounded curves. Circular forms like O and 0 are near-monoline and broadly proportioned, while straight-sided letters and numerals keep a stable, consistent rhythm. Terminals are mostly blunt and squared, counters are open, and spacing reads even and controlled, giving it a solid, contemporary texture in both uppercase and lowercase.
It suits brand wordmarks, headlines, and marketing copy where a strong, contemporary sans is needed. The clear forms and even rhythm also make it a good fit for UI labels, navigational elements, and signage-style applications that benefit from quick recognition.
The overall tone is modern and straightforward, projecting confidence without feeling harsh. Its rounded geometry adds a mild friendliness, making it feel practical and approachable for everyday interface and brand communication.
The design appears intended to provide a dependable, geometric sans with high visual stability and broad usability. It prioritizes clean construction, consistent stroke behavior, and straightforward letterforms for contemporary graphic design contexts.
Uppercase shapes lean toward simple, archetypal constructions, and the lowercase maintains clear, uncluttered silhouettes that hold up well at larger display sizes. Numerals follow the same geometric logic, with strong, legible figures and consistent weight across curved and straight segments.