Serif Flared Umnu 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: editorial, books, body text, magazines, branding, classic, formal, literary, traditional, readability, tradition, warmth, authority, bracketed serifs, flared terminals, oldstyle forms, modulated strokes, calligraphic.
A text-oriented serif with gently modulated strokes and subtly flared, wedge-like endings that broaden into the serifs. The letterforms show bracketed joins and softened transitions rather than sharp, mechanical cuts, giving the strokes a slightly calligraphic feel. Proportions are balanced with moderate ascenders and descenders; counters are open and the overall rhythm is even. Uppercase shapes are sturdy and composed, while the lowercase includes oldstyle-style details (notably in bowls and terminals) that add warmth without becoming decorative.
It suits long-form reading in books and editorial layouts, where its calm rhythm and open counters support comfortable text color. The distinctive flared endings also work well for headlines, pull quotes, and institutional or heritage-leaning branding where a traditional serif voice is desired.
The overall tone is classic and composed, with an editorial seriousness that reads as established and trustworthy. The flared finishing and restrained modulation introduce a gentle warmth, suggesting heritage and craft rather than strict modernity.
The design appears intended to bridge robust readability with a more crafted, classical finish, using flared stroke endings and bracketed serifs to add character while keeping the overall texture steady for text use.
The figures appear well matched to the text, with clear silhouettes and consistent weight across straight and curved strokes. The design maintains strong readability in paragraph settings while still showing enough character in its terminals and serifs to support display-sized headings.