Sans Normal Agmez 9 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Garnison' by OzType. (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, straightforward, friendly, impact, clarity, modernity, simplicity, geometric, rounded, sturdy, clean, compact.
A sturdy, geometric sans with heavy, even strokes and rounded curves. Letterforms show broad, simple counters and a compact rhythm, with minimal modulation and clean joins. Uppercase shapes feel solid and stable, while the lowercase keeps a large, open presence with short ascenders and descenders relative to the x-height. Numerals and capitals share a consistent weight and footprint, producing a uniform, high-impact texture in text and display settings.
Best suited to headlines, posters, signage, and branding where a strong, modern sans presence is needed. It also works well for short UI labels, packaging callouts, and marketing copy at larger sizes where its dense color and compact rhythm can carry emphasis without relying on ornament.
The overall tone is direct and contemporary, with a friendly approachability coming from the rounded geometry and unembellished construction. Its strong weight and tight, steady rhythm give it an assertive voice that reads as practical, no-nonsense, and headline-ready rather than delicate or formal.
The design appears intended to deliver a clean, contemporary sans voice with strong visual presence and simplified geometry. It prioritizes clarity and impact through even stroke weight, open counters, and consistent construction across letters and numerals.
Round letters (like O and C) stay close to circular, and terminals largely end in clean, squared cuts, reinforcing a crisp, engineered feel. In the text sample, the dense color and large x-height make lines feel bold and attention-grabbing, with clear differentiation between capitals, lowercase, and numerals at larger sizes.